Some of the programs launched to promote our goals :
StyleLab Montreal: The high-end fashion trade show featuring designer and high-end apparel luxury furs & outerwear, fashion & lifestyle accessories. (Produced by the Canadian Fur Trade Development Institute –
Beautifully Canadian: an association-led label and marketing program to identify and promote high quality fur apparel and accessories made only in Canada. Visit www.BeautifullyCanadian.com.
Fur is Green: A public information campaign explaining the ethical values of the Canadian fur trade and correcting misconceptions circulated by eco-fundamentalists. Visit www.FurisGreen.com.
Remix-Canada: A Fur Council program (student competition), in collaboration with The International Fur Federation (IFF). Visit: remix-canada
School program: Information packages offered to schools on the ecological values of fur; presentations, conferences, competitions and scholarships to universities and fashion schools. Order here.
Public relations: Constant update of the Fur Council websites, active social networks groups, blogs, free educational materials, media relations.