About Us

Some of the programs launched to promote our goals :

Truth About Fur: This exciting new web-portal, developed with support and in cooperation with fur associations across the continent, provides accurate information about all sectors of the North American fur trade. The video profiles will let you meet real fur farmers, trappers, designers and craftspeople. The extensive Q&A section provides answers to commonly-asked questions about the ethics and practices of the modern fur trade. Visit: www.truthaboutfur.com

StyleLab Montreal: The high-end fashion trade show featuring designer and high-end apparel luxury furs & outerwear, fashion & lifestyle accessories. (Produced by the Canadian Fur Trade Development Institute –
see: www.stylelabmontreal.com)

Beautifully Canadian: an association-led label and marketing program to identify and promote high quality fur apparel and accessories made only in Canada. Visit www.BeautifullyCanadian.com.

Fur is Green: A public information campaign explaining the ethical values of the Canadian fur trade and correcting misconceptions circulated by eco-fundamentalists. Visit www.FurisGreen.com.

Remix-Canada: A Fur Council program (student competition), in collaboration with The International Fur Federation (IFF). Visit: remix-canada

School program: Information packages offered to schools on the ecological values of fur; presentations, conferences, competitions and scholarships to universities and fashion schools. Order here.

Public relations: Constant update of the Fur Council websites, active social networks groups, blogs, free educational materials, media relations.