ABOUT US

Some of the programs launched to promote our goals:

• Beautifully Canadian: an association-led label and marketing program to identify and promote high quality fur apparel and accessories made only in Canada. Visit www.BeautifullyCanadian.com
  
  
• Fur is Green: A public relations campaign explaining the ethical values of the Canadian fur trade and correcting misconceptions circulated by eco-fundamentalists. Visit www.FurisGreen.com
  
  
• Design Network: A Fur Council program, in collaboration with other industry members, to encourage emerging Canadian designers to innovate with fur. See the latest collections here.


• School program: Information packages offered to schools on the ecological values of fur; presentations, conferences, competitions and scholarships to universities and fashion schools. Order here.


• Public relations: Constant update of the Fur Council websites, active social networks groups, blogs, free educational materials, media relations.


• NAFFEM (North American Fur Fashion Exhibition in Montreal) The largest fashion industry trade show in Canada and in one of the most important fur marketing events in the world. (Produced by the Canadian Fur Trade Development Institute – see: www.naffem.com)