ABOUT US

Our actions are intended to :

• Encourage responsible and sustainable use of natural renewable resources.
• Support Canadian companies and people, while cooperating internationally.
• Promote the autonomy of those who live in remote regions and support fair trading practices for the benefit of producers and artisans.
• Encourage linkages between the fur trade and other sectors of the Canadian/internaional fashion industry.
• Encourage innovative use of fur in fashion schools and by young designers.
• Provide honest and accurate information to the public, to correct misinformation disseminated by protest industry groups.
• Encourage the development of innovative and environmentally-sustainable products suited to changing, modern lifestyles.
• Support Canadian fur trade’s international business platform (www.naffem.com) and assist in the exploration and development of new markets.