FCC - Trendbook 2008-09

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CULTISSIME
... Fashion's Iconic Styles

Fashion is not only a matter of branding, it is also a question of capturing the consumer's fancy. And in this whimsical realm fur has a special place for its sensuality, glamour and the grand image it has in the history of fashion. Like precious gems, fur represents beauty, sophistication, luxury and pleasure. The only difference is a question of style, or rather STYLES, since today fur is as much part of the rarified world of Haute Couture as it is of urbanwear and sportswear. For Winter 2008-2009, fur adopts and transforms, interprets and reinvents fashion's iconic styles.

Colours usually reflect different market niches. Fur is no exception to the rule. A luxury range reflecting Haute Couture colours

A range of essential colours - revived by red and yellow - that finds its niche in the New Classics.

A trendy range of neutral colours highlights the greys and khakis - best suited for Sportswear in Fur.

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NAFFEM trends for Winter 2008-09 revolve around these 4 fashion styles:

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